Are newspapers in race with digital news to survive?

A raging debate of today is whether newspapers are already dead or are they trying to adapt to the digital age. There are some people who believe that newspapers would no longer exist in the future. In fact, their existence is a matter of time.

However, there is another group of people who have a different notion altogether. They believe that newspapers have been with us for more than 100 years. They will also continue to be with us in the future. May be sometime in the future news will only being available online. However, as of now, newspapers are sure to exist. Even some of the regional top news today are only available in the newspapers.

Are newspapers dead?

People who are of the opinion that newspapers are dead often claim that the availability of most international news online has made newspaper less popular. The circulation of newspapers has dropped down considerably. As a result, both classified ads, as well as display ads, have become dry. Some very big newspaper companies have almost gone bankrupt due to the falling circulation of newspapers.

How are newspapers trying to adapt themselves to the digital world?

It is true that newspapers are facing a lot of competition in the recent times. The presence of international news online has made a number of people stop taking newspapers at home. But there are also a lot of people who are of the opinion that newspapers will still survive. They argue that pundits had previously predicted that TV and radios would result in the death of newspapers. But we are all aware that nothing of that sort happened.

Contrary to what most people expected, there are still certain newspapers which are still earning a very good amount of profit. But the profit that they have earned today and are earning in the future will be much lesser as compared to the profits that they earned before. There will be more reductions, and the business will be smaller, but it will continue to exist.

Newspapers are trying to adapt themselves to the digital age

Digital publishing has reduced the timescales for newspaper production house staffs as well as the journalists. In the previous suicide bombers would be producing a graphic for the next day’s paper. But these days newspapers also need to have an interactive map providing the various bombing locations. This has to be complete and accurate and has to be published the next day itself.

There is a digital publishing technology available today that brings new ethical dilemmas for journalists. Today if there is a person in news then it is quite easy for journalists to get their photos. They no longer have to wait for the family to give them photos. They are easily able to get the photos from the social media sites.

There are some newspapers that are trying to revise their content. They are doing this in order to target a younger and a more specific audience. Today it is being assumed that public, in general, wants to get news that are delivered in bite sized packages. Digital news India is definitely different from the traditional news. As a result, most newspapers have asked their journalists to write small stories in place of bigger ones.

The newspapers are also writing about things that have become popular in the social media. Now, most of these journalists are trying to write news in a way so as to attract the attention of kid’s and younger people.

The technology of producing Newspapers has also changed. These days the newspaper page lay outs are also done in the computers. Though it is true that digital news India has become very popular. But online news alone cannot earn good revenue to these companies. So they need to discover another business model that will help them to earn good revenue for their business.

It is also believed that the success of the newspapers will depend on print subscription. This surely promises to stabilize the business. The circulation of newspapers is also going to increase in the coming years.

Though it is true that there are a number of people reading the top news today India online but newspaper will continue to remain popular. Especially when more and more players are now entering the regional sector. One such website to look out for is Connect Gujarat. Click here to know more.